Executive Program in Sales & Marketing - Accredian

Executive Program in Sales & Marketing by IMI Delhi

6 months | Live Instructor led | Weekend Online

Elevate your Sales & Marketing journey with an exclusive program from one of India's top business schools, featuring Executive Alumni Status. Gain a distinct advantage in the ever-evolving Sales & Marketing landscape as you acquire practical insights, hands-on experience, and a network of industry leaders, ensuring you stay ahead in your career.
Accredited by

Talk to Learning Advisor

78276-44070

9 AM - 9 PM IST

Download Brochure
Admission Deadline : 31 October 2023
Certification by IMI Delhi
Live Classes
6 Months
Next Cohort
3 Dec 2023
Career Services by Accredian

Program Overview

This program includes:

11 Module - Market Research and Consumer Behavior, Sales Planning and Strategy, Data Analysis for Sales and Distribution
Learn from the top-notch Professors at IMI New Delhi
Duration: 6 Months | Weekend Online
Certification from IMI Delhi
Live Instructor led classes
Real-world scenario based Capstone Project
5+ Harvard Case Studies Driven by IMI Faculty
No Cost EMI upto 12 months
Placement Support & Assistance
One-day Campus Immersion
1:1 career mentorship sessions

Who should join?

Senior Sales Executive, Business Leaders and Executives, Area-Sales Managers, VP-Sales, Entrepreneurs and Business Owners, Non-S&M Professionals looking for Career Acceleration, Operation Managers.

Job Opportunities

Sr.Growth Manager , Brand Manager, Sales Manager, Marketing Manager, Public Relations Manager, Sales Analyst, Sales & Marketing Head.

Minimum Eligibility

Bachelor's Degree: Minimum 1+ years work experience, Master’s Degree: Freshers can apply.

Want to Know More?

Download Brochure

The world needs exceptional leaders who comprehend,

requirements, individuals, and results to lead successful teams

and achieve remarkable outcomes.

- Suchit Majumdar, Chief Product Officer, Accredian.

Program Learning Outcomes

  • Develop a profound understanding of marketing principles & strategies.
  • Excel in nurturing long-term relationship & maximizing customer value.
  • Analyze data for informed, strategic decisions.
  • Develop strategic sales plans aligned with business objectives.
  • Lead teams successfully, fostering collaboration and high performance.
  • Apply critical thinking for innovative solutions.

Key skills you’ll learn

  • Decision-making Skills
  • Presentation Skills
  • Problem-solving Skills
  • Conflict Management
  • Leadership Skills
  • Data Analysis

Program Syllabus

11 Module

(6 months)

70+ hours of

live classes

4+ career

sessions

Download

Curriculum

  • Marketing Strategy & Concepts

  • UMarketing Segmentation

  • Target Marketing & Positioning

  • Contemporary Marketing: Role of Digitalisation & AI in Marketing

  • 4 Ps of Marketing

  • Customer Centricity: Improving Customer Engagement

  • Customer Relationship Building

  • Database Management & CRM Strategies

  • Customer Delight & Lifetime Value

  • Delivering Customer Value: Programming 4 Ps & 7 Ps

  • Market Research Process

  • Defining Research Problems & Objectives

  • Selection of Research Design & Data Collection Methodology

  • Strategic Sampling & Organizing Data Collection

  • Consumer Behaviour & Decision Making

  • Consumer Insights: Understanding Attitudes, Perception & Decision-Making

  • Digital Marketing as part of Marketing Strategy

  • Engaging through Website Marketing

  • Social Media Marketing

  • Mobile phone Marketing: SMS, Call and Mobile App applications

  • Leveraging Digital Marketing for Sales

  • Uncovering Factors Behind Purchases

  • Customer Purchase Journey

  • Conducting Effective Buyer Research

  • Model & Process for B2B Sales

  • Buying & Selling Centres

  • Roles in Buying Decision Making & Buying Centre

  • Selling Centre Process: Case study

  • Being a compelling Storyteller --Communication skills -- listening and speaking skills

  • Making Effective presentations: skills for Sales presentation

  • Elevator pitch and pitch Canvas

  • Sales Negotiation - Sales negotiation simulation

  • Strategic Sales Planning: Setting Objectives and Crafting Strategies

  • Territory Management and Sales Forecasting: Mapping Your Sales Universe

  • Aligning Sales Goals with Business Objectives: Strategy Development

  • Workshop: Designing an Effective Sales Plan for a Real Scenario

  • Key Account Relationship Building: Nurturing Long-Term Partnerships

  • Cross-Selling and Upselling Techniques: Maximizing Customer Value

  • Strategic Account Planning: Ensuring Growth and Value Creation

  • Workshop: Creating a Robust Strategic Account Management Plan

  • Channel management

  • Value and functions of channels

  • Designing Distribution Challenges

  • Channel conflict and types

  • Handling conflict

  • Offline to online channels O2O

  • E-commerce Channels

  • Sales Metrics and Data Interpretation (Excel based Exercise) , Resource Planning for managers -- interpreting Data , Forecasting techniques errors

  • Data Visualization : data analysis related to sales and marketing on Excel,

  • Models of Problem Identification at Dealer/Partner Level, Organizing, Cleaning and Visualizing Company Internal Data, Market Gap Analysis

  • Sales force performance Analysis: Selling and Non selling activities Performance basis KRAs Evaluation Parameters

  • Emotional Intelligence Competencies for High Performance: Managing Emotions for High Performance, Improvisation of Work and Processes, Working in Harmony, Enhancing Emotional Maturity for Camaraderie and Team spirit

  • Teamwork:. How to work in teams with common goals, Performing well-defined roles. Embracing diversity.

  • Sharing a common culture. Accountability to the team and leadership and Communicating

Download Curriculum

IMI Completion Certificate

Harvard Case Studies

Sales & Marketing Simulation

Expert Masterclasses

Faculty & Mentors

Prof D K Batra

Professor & Chairperson, PGDM-IMI Delhi

Prof D K Batra

He holds a Ph.D and MBA from FMS (Delhi University) and B. Tech (Text) from TIT. He has been a UNDP fellow to University of East London, FIT, New York University. He was on the PhD Research Board of Jamia Hamdard University. He has authored many Books and Research Papers. He has provided Consultancy & Training services to various corporates like Raymond India, Madura Garments, Gokaldas Exports, ABN AMRO, ITC, ISEPC, AEPC etc.

Prof Nalin Jain

Professor, Marketing-IMI Delhi

Prof Nalin Jain

He (Ph.D. from IIT, Delhi,MBA,FMS,Delhi University,B.Tech,Electrical,IIT BHU Varanasi) is a professor of marketing at IMI New Delhi with 36+ years of holistic experience in leadership & management training and business skill development.He is a popular trainer having lead about 300 training sessions on building customer centricity,creating wow customer experience,leveraging customer engagement and relationship,digital marketing,accelerating sales performance,negotiation skills,among others.

Prof Mamta Mohapatra

Professor, OB & HR-IMI Delhi

Prof Mamta Mohapatra

Her prior assignments include Manager in Gregg’s of Enfield, London, and Fellow, Institute for Integrated Learning in Management, New Delhi. She has been involved in training and consultancy activities with a number of public as well as private sector organizations including Bharti Telcom Ltd., Cyber Media India Ltd., Triune Projects Ltd., NTPC, Numaligarh Refinery, Pepsi Foods Ltd., Everest Industries Ltd., Delhi International Airport Pvt. Ltd., Tata Communications, Vodafone, Dena Bank

Prof Supriya Kalla

Assistant Professor, Marketing-IMI Delhi

Prof Supriya Kalla

She has done FPM (equivalent to PhD) from Management Development Institute (MDI), Gurgaon. Her research is on ‘Antecedents of Impulse Buying’. She has published widely in national and international journals such as International Journal of Management Cases, Journal of Business, etc. Before joining FPM, she has worked in market research and advertising for eight years. Her industry experience involves consumer insights for competitive marketing solutions, usage and attitude studies and brand development studies.
Get more info

Share your achievements

with your professional network

Globally recognized certification

Unique certification ID

Lifetime validity

Top
B-School

India's First Corporate Sponsored Business School

Alumni
Status

Get Executive Alumni Status from IMI

Campus
Immersion

Attend One-day Campus Immersion @ IMI

Our students work at

Beyond the program advantage

Dedicated resource center with 1000+ resources to ease your management journey. 24/7 Technical support to answer your queries.
  1. Carefully crafted program such as career launchpad which will help the candidates to polish their resume & LinkedIn profiles.
  2. Participating in Mock interviews & get job ready.
  3. Dedicate job opening portal to find your perfect role.
Life-time access to the resources, content and community support to clear your doubts.

Admission Process

STEP 1

1-on-1 chat

Schedule 1-on-1 chat with Program Advisors
STEP 2

Application & Profile Review

Get shortlisted for the program after reviewing process
STEP 3

Start Learning

Get your admission letter from IMI Delhi
Apply Now

Program Fee

Program Fee

INR 90,000 +GST

Starting at per month

INR 7,080

(including GST)
Download Curriculum

Frequently Asked Questions

No, the program is experience agnostic, all the topics will be covered from scratch and every individual from any field of work is eligible for the program.
Any latest processor (i3/i5/i7) with 2.0Ghz clock speed and 4GB RAM (Minimum), 8GB (Recommended).
Daily 30 mins of prep time is required. You can choose to practice, read, or watch videos, and on weekends one must attend 3 hours of live classes on Sunday.
The duration of the program is 6 months.
Four things that make this program world class:
  • Progressive Learning Architecture: IMI's proprietary Progressive Learning Architecture ensures that irrespective of the background you are from, you will attain mastery in a step-by-step way
  • Concept-to-Context®️ Learning Framework: IMI's Concept-to-Context®️ framework ensures that you are learning every Management concept in context of real-world industry problems
  • Learning through Case Studies Approach: Each module is wrapped up with one or two case studies to enhance conceptual learning.
  • Accredian Career Center: Accredian's mission is to groom leaders of tomorrow. Accredian Career Center helps you launch a Management career with 100% confidence.
    • Accredian offers career assistance through Management Career Launchpad. The student gets hands-on experience as a Leader with rigorous resume building sessions. You will also learn to create a strong LinkedIn presence and develop top notch interview skills.
    Go through our Student Policy.

    Have more queries

    related to career or program?

    Call us +91 78276-44070 (or)

    Schedule chat with our experts

    SCHEDULE CALL

    Executive Program in Sales & Marketing by IMI Delhi

    6 months | Live Instructor led | Weekend Online

    Talk to Learning Advisor

    96258-11095

    9 AM - 9 PM IST
    Download Brochure
    Admission Deadline : 31 October 2023

    Certification by
    IMI Delhi

    Live Classes
    6 Months

    Next Cohort
    3 Dec 2023

    Career Services
    by Accredian

    Program Overview

    This program includes:

    11 Module - Market Research and Consumer Behavior, Sales Planning and Strategy, Data Analysis for Sales and Distribution
    Learn from the top-notch Professors at IMI New Dehi
    Duration: 6 months| Weekend Online
    Certification from IMI Delhi
    Live Instructor led classes
    Real-world scenario based Capstone Project
    5+ Harvard Case Studies Driven by IMI Faculty
    No Cost EMI upto 12 months
    Placement Support & Assistance
    One-day Campus Immersion
    1:1 career mentorship sessions

    Who should join?

    Senior Sales Executive, Business Leaders and Executives, Area-Sales Managers, VP-Sales, Entrepreneurs and Business Owners, Non-S&M Professionals looking for Career Acceleration, Operation Managers.

    Job Opportunities

    Senior Sales Executive, Business Leaders and Executives, Area-Sales Managers, VP-Sales, Entrepreneurs and Business Owners, Non-S&M Professionals looking for Career Acceleration, Operation Managers.

    Minimum Eligibility

    Bachelor's Degree: Minimum 1+ years work experience, Master’s Degree: Freshers can apply.

    Want to Know More?

    Download Brochure

    Program Learning Outcomes

    • Develop a profound understanding of marketing principles & strategies.
    • Excel in nurturing long-term relationship & maximizing customer value.
    • Analyze data for informed, strategic decisions.
    • Develop strategic sales plans aligned with business objectives.
    • Lead teams successfully, fostering collaboration and high performance.
    • Apply critical thinking for innovative solutions.

    Key skills you’ll learn

    • Decision-making Skills
    • Problem-solving Skills
    • Problem-solving Skills
    • Presentation Skills
    • Conflict Management
    • Data Analysis

    Program Syllabus

    11 Module

    (6 months)

    70+ hours of

    live classes

    4+ career

    sessions

    • Introduction to Marketing Management

    • UMarketing Segmentation

    • Target Marketing & Positioning

    • Contemporary Marketing: Role of Digitalisation & AI in Marketing

    • 4 Ps of Marketing

    • Customer Centricity: Improving Customer Engagement

    • Customer Relationship Building

    • Database Management & CRM Strategies

    • Customer Delight & Lifetime Value

    • Delivering Customer Value: Programming 4 Ps & 7 Ps

    • Delivering Customer Value: Programming 4 Ps & 7 Ps

    • Delivering Customer Value: Programming 4 Ps & 7 Ps

    • Selection of Research Design & Data Collection Methodology

    • Strategic Sampling & Organizing Data Collection

    • Strategic Sampling & Organizing Data Collection

    • Consumer Insights: Understanding Attitudes, Perception & Decision-Making

    • Digital Marketing as part of Marketing Strategy

    • Engaging through Website Marketing

    • Social Media Marketing

    • Social Media Marketing

    • Leveraging Digital Marketing for Sales

    • Uncovering Factors Behind Purchases

    • Uncovering Factors Behind Purchases

    • Conducting Effective Buyer Research

    • Model & Process for B2B Saless

    • Buying & Selling Centres

    • Roles in Buying Decision Making & Buying Centre

    • Selling Centre Process: Case study

    • Successful Communication and Presentation Techniques

    • Making Effective presentations: skills for Sales presentation

    • Elevator pitch and pitch Canvas

    • Sales Negotiation - Sales negotiation simulation

    • Strategic Sales Planning: Setting Objectives and Crafting Strategies

    • Territory Management and Sales Forecasting: Mapping Your Sales Universe

    • Aligning Sales Goals with Business Objectives: Strategy Development

    • Workshop: Designing an Effective Sales Plan for a Real Scenario

    • Key Account Relationship Building: Nurturing Long-Term Partnerships

    • Cross-Selling and Upselling Techniques: Maximizing Customer Value

    • Strategic Account Planning: Ensuring Growth and Value Creation

    • Workshop: Creating a Robust Strategic Account Management Plan

    • Channel management

    • Value and functions of channels

    • Designing Distribution Challenges

    • Channel conflict and types

    • Handling conflict

    • Offline to online channels O2O

    • E-commerce Channels

    • Sales Metrics and Data Interpretation (Excel based Exercise) , Resource Planning for managers -- interpreting Data , Forecasting techniques errors

    • Data Visualization : data analysis related to sales and marketing on Excel

    • Data Visualization : data analysis related to sales and marketing on Excel,

    • Sales force performance Analysis: Selling and Non selling activities Performance basis KRAs Evaluation Parameters

    • Emotional Intelligence Competencies for High Performance: Managing Emotions for High Performance, Improvisation of Work and Processes, Working in Harmony, Enhancing Emotional Maturity for Camaraderie and Team spirit

    • Teamwork:. How to work in teams with common goals, Performing well-defined roles. Embracing diversity.

    • Sharing a common culture. Accountability to the team and leadership and Communicating

    Download Curriculum

    IMI Completion Certificate

    Harvard Case Studies

    Sales & Marketing Simulation

    Expert Masterclasses

    Faculty & Mentors

    Get more info

    Share your achievements

    with your professional network

    Globally recognized certifications

    Unique certification ID

    Lifetime validity

    Top B-School

    India's First Corporate Sponsored Business School

    Alumni Status

    Get Executive Alumni Status from IMI

    Campus Immersion

    Attend One-day Campus
    Immersion @ IMI

    Our students work at

    Learn more about career transitions

    Beyond the program advantage

    Dedicated resource center with 1000+ resources to ease your Sales and Marketing journey. 24/7 Technical support to answer your queries.

    1. Carefully crafted program such as career launchpad which will help the candidates to polish their resume & LinkedIn profiles.
    2. Participating in Mock interviews & get job ready Job
    3. Dedicate job opening portal to find your perfect role.

    Life-time access to the resources, content and community support to clear your doubts.

    Admission Process

    STEP 1

    1-on-1 chat

    Schedule 1-on-1 chat with Program Advisors.
    STEP 2

    Application & Profile Review

    Get shortlisted for the program after reviewing process.
    STEP 3

    Start Learning

    Get your admission letter from IMI Delhi
    Apply Now

    Program Fee

    Program Fee

    INR 90,000+GST

    Starting at per month

    INR 7,080

    (including GST)

    No cost EMI options available*.

    Get a customised study plan

    Frequently Asked Questions

    No, the program is experience agnostic, all the topics will be covered from scratch and every individual from any field of work is eligible for the program.
    Any latest processor (i3/i5/i7) with 2.0GHz clock speed and RAM 4GB (required), 8GB(recommended).
    Daily 30 mins of prep time is required. You can choose to practice, read, or watch videos, and on weekends one must attend 3 hours of live classes on Sunday.
    The duration of the program is 6 months.
    Three things that make this program world class
    • Progressive Learning Architecture: IMI's proprietary Progressive Learning Architecture ensures that irrespective of the background you are from, you will attain mastery in a step-by-step way
    • Concept-to-Context®️ Learning Framework: IMI's Concept-to-Context®️ framework ensures that you are learning every Management concept in context of real-world industry problems
    • Learning through Case Studies Approach: Each module is wrapped up with one or two case studies to enhance conceptual learning.
    • Accredian Career Center: Accredian's mission is to groom leaders of tomorrow. Accredian Career Center helps you launch a Management career with 100% confidence.
    Accredian offers career assistance through Sales and Marketing Career Launchpad. The student gets hands-on experience as a Product Leader with rigorous resume and Product portfolio building sessions. You will also learn to create a strong LinkedIn presence and develop top notch interview skills.
    Go through our Student Policy link.

    Have more queries

    related to career or program?

    Call us +91 96258-11095 (or)

    Schedule chat with our experts

    SCHEDULE CALL

    Data Science or Product Management: Which career is right for you?