
Executive Program in Product Management by XLRI | Delhi-NCR
5 Months | Live Instructor Led | Weekend Online
Master Product Design, Engineering and Analytics from one of the India’s Premier Business School
Accredited by

Talk to Learning Advisor
76195-55873
9 AM - 9 PM IST
Admission Deadline : 30 Jul 2023

Certification by XLRI | Delhi-NCR

Live Classes
5 Months

Next Cohort
19 Nov 2023

Career Services by Accredian
Program Overview
This Program Includes

21 Modules - Product Strategy, UI/UX, Analytics

Learn from the Top Industry Professionals and Expert Sessions by XLRI | Delhi-NCR Faculty

Duration: 5 Months | Weekend Online

Certification from XLRI | Delhi-NCR

Live Instructor Led Classes

Daily Doubt Clearing

Mega Challenge

No Cost EMI upto 12 Months

Placement Support & Assistance

Product Demo Day

1:1 Career Mentorship Sessions
Who Should Join?
CXOs, VPs, Engineers, MBAs, Freshers, Analysts, Leads, Technical Program Managers, Product/Project Managers, or anyone from Non-Tech (Sales, Marketing, Teaching) backgrounds who is interested to learn the building blocks of Product Management.
Job Opportunities
Product Analyst, Associate Product Manager, Product Designer, Product Manager, Senior Product Manager.
Want to Know More?
The world needs Product Managers who understand needs,
people, and outcomes to build great products.
- Suchit Majumdar, Chief Product Officer, Accredian

Program Syllabus
Module 1 : Introduction to product management
Understanding role of product management
Defining product vision & strategy
Identifying key stakeholders & managing expectations
Module 2 : Who is Product Manager?
Developing leadership & communication skills
Building & managing cross-functional teams
Balancing short-term goals with long-term vision
Module 3 : Market Research
Conducting user interviews & usability testing
Analyzing customer feedback & identifying pain points
Gathering insights from focus groups & surveys
Module 4 : Market & Competitor Analysis
Identifying market trends & customer needs
Analyzing competitive landscape & positioning
Understanding pricing & distribution strategies
Module 5 : Product Ideation
Defining problem & target user
Brainstorming & ideating solutions
Prototyping & testing potential solutions
Module 6 : Design Thinking
Empathizing with users & understanding their needsn
Definingproblem & ideating solutions
Module 7 : Driving Product Innovation
Developing a culture of innovation
Encouraging experimentation & risk-taking
Incorporating customer feedback into product development
Module 8 : Value Proposition Design
Defining unique value that product provides
Identifying customer pain points & addressing them
Communicating value proposition effectively to customers
Module 9 : Business Model Canvas
Identifying revenue streams & cost structure
Developing pricing strategy
Assessing business model viability
Module 10 : Product Roadmapping
Defining & prioritizing product features & releases
Aligning product roadmap with overall company strategy
Communicating product roadmap to stakeholders
Module 11 : Rapid Prototyping Techniques
Creating low-fidelity prototypes quickly
Incorporating customer feedback into rapid iterations
Module 12 : Product Testing
Collecting & analyzing product usage data
Running A/B tests & experiments
Addressing bugs & issues to ensure product quality
Module 13 : Evaluating Project Progress
Setting & tracking KPIs
Conducting regular product reviews & retrospectives
Communicating progress to stakeholders & updating roadmap
Module 14 : UI/UX
Creating intuitive & user-friendly interfaces
Incorporating user feedback & usability testing into design
Balancing aesthetic design with functional requirements
Module 15 : Pricing Strategies for Product Success
Determining optimal product pricing strategy
Understanding pricing psychology & customer behavior
Testing & iterating on pricing to optimize revenue
Module 16 : Brand Building & Promotion
Defining brand & value proposition
Creating marketing strategy based on brand values
Leveraging various channels to promote product
Module 17 : Testing & Validation fundamentals
Conducting unit, integration, & acceptance testing
Validating product with user testing & feedback
Addressing bugs & issues to ensure product quality
Module 18 : Optimizing Product Mix
Analyzing product portfolio & identifying gaps
Assessing performance of individual products & making adjustments
Developing a strategy to optimize overall product mix
Module 19 : Digital Marketing & Channels
Developing digital marketing strategy
Identifying & leveraging various marketing channels
Go to Market Strategy
Module 20 : Product Analytics
Collecting & analyzing data to inform product decisions
Developing a data-driven culture within organization
Utilizing data visualization tools & techniques
Module 21 : BYOP & Product Teardown
Reverse engineering product to understand its design & development process
Product Teardown of top 5 IOS/Android appt
Bring Your Own Product (BYOP) Challenge
Tools You Will Learn










Completion Certifications

Case Studies and Assignments

BYOP Mega Challenge

20+ Tools and Packages
Faculty & Mentors

Rajeev,
XLRI

Masood,
Orcum

Atanu,
IBM

Ratan,
GutsGo

Sam,
XLRI

Avik,
Volkswagen

Narasimhan,
XLRI
10000+
Professionals Upskilled in
Product Skills.
60%

Average Salary Hike after Career Transition.
6L+
Job Opportunities
Worldwide
Our Students Work At







Recent Career Transitions

GCPM

GCPM

PGPPMDS

PGPPM
Ranjith Malapaty
Sr. Software Engineering Manager

Sr. Technical Product Manager


GCPM

PGPPM
Beyond the program advantage
Learning Resources & Technical Support

Dedicated resource center with 1000+ resources to ease your Product management journey. 24/7 Technical support to answer your queries.
Industry Immersion with Top Product Leaders

Monthly Speaker Connect
Your learning isn’t limited to the weekly sessions led by faculty but at Accredian we rope in top product leaders across the world to help you gain not only practical insights but also prep you for cut throat competition.
International Summits
Every year, we organize Product Week Summits inviting leaders from one diverse geography. Most recent one being Europe Product Week.
Placement Assistance

-
Carefully crafted program such as Career Launchpad which will help the candidates to polish their Resume & LinkedIn profiles.
-
Participate in mock interviews & get job-ready.
-
Look into the job opening portal to find your perfect role.
Lifelong Community Support

Life-time access to the resources, content and community support to clear your doubts.
Admission Process
STEP 1
1-on-1 Call
Schedule a 1-on-1 Call with Program Advisor
STEP 2
Application & Profile Review
Get shortlisted for the program after the reviewing process
STEP 3
Start Learning
Get your admission letter from XLRI | Delhi-NCR
Program Fee
Program Fee
INR 1,20,000+GST
*No cost EMI options available.
Student Reviews
Frequently Asked Questions
Program Pre-Requisites
1. Do I need to have prior product management experience to enroll in the program?
No, the program is experience agnostic, all the topics will be covered from scratch and every individual from any field of work is eligible for the program.
2. What is the minimum system configuration required?
Any latest processor (i3/i5/i7) with 2.0Ghz clock speed and 4GB RAM (Minimum), 8GB (Recommended).
Syllabus & Projects Covered
1. How many case studies can I expect to work on?
In Executive Program in Product Management you will have access to more than 20 case studies, and a Bring Your Own Product (BYOP) Mega Challenge to provide a better understanding of the real-world applications of product management concepts.
2. What's the difference between Case Studies & Mega Challenge?
Case studies are targeted towards concept validation and limited to only a single concept. However, challenge is targeted to overall learning and is more of a combination of multiple topics. It will provide hands-on experience of Product Management from end-to-end.
3. What all topics are covered in the Executive Program in Product Management ?
Download our latest program brochure &
curriculum.
Time Commitment
1.How much time I have to spend every week?
Daily 30 mins of prep time is required. You can choose to practice, read, or watch videos, and on weekends one must attend 2 hours of live classes on both Saturday & Sunday.
2. What is the duration of the program?
The duration of the program is 5 months.
Why XLRI
1. How's the Executive Program in Product Management program different?
Three things that make this program world class
Progressive Learning Architecture: XLRI's proprietary Progressive Learning Architecture ensures that irrespective of the background you are from, you will attain mastery in a
step-by-step way
Concept-to-Context®️ Learning Framework: XLRI's Concept-to-Context®️ framework ensures that you are learning every Product Management concept in context of real-world industry problems
Accredian Career Center: Accredian's mission is to groom Product leaders of tomorrow. Accredian Career Center helps you launch a Product Management career with 100% confidence.
2. Tell me more about Career Assistance
Accredian offers career assistance through Product Management Career Launchpad. The student gets hands-on experience as a Product Leader with rigorous Resume and Product portfolio building sessions. You will also learn to create a strong LinkedIn presence and develop top-notch interview skills.
3. What's the refund policy?
Go through our Student Policy link.
Have more queries
related to career or program?
Call us +91 76195-55873 (or)
Schedule call with our experts

Executive Program in Product Management by XLRI | Delhi-NCR
5 Months | Live Instructor Led | Weekend Online
Talk to Learning Advisor
76195-55873
9 AM - 9 PM IST
Admission Deadline : 30 Jul 2023

Certification by
XLRI-Delhi-NCR

Live Classes
5 Months

Next Cohort
19 November 2023

Career Services
by Accredian
Program Overview
This Program Includes

21 Modules - Product Strategy, UI/UX, Analytics

Learn from the Top Industry Professionals and Expert Sessions by XLRI | Delhi-NCR Faculty

Duration: 5 Months | Weekend Online

Certification from XLRI | Delhi-NCR

Live Instructor Led Classes

Daily Doubt Clearing

Mega Challenge

No Cost EMI upto 12 Months

Placement Support & Assistance

Product Demo Day

1:1 Career Mentorship Sessions
Who Should Join?
CXOs, VPs, Engineers, MBAs, Freshers, Analysts, Leads, Technical Program Managers, Product/Project Managers, or anyone from Non-Tech (Sales, Marketing, Teaching) backgrounds who is interested to learn the building blocks of Product Management.
Job Opportunities
Product Analyst, Associate Product Manager, Product Designer, Product Manager, Senior Product Manager.
Want to Know More?
Every individual from various backgrounds must learn
Analytics to outshine in the competive world today!
- Suchit Majumdar, Chief Data Science Mentor, Accredian.

Program Syllabus
20+ Module
(5 months)
60+ hours of
live classes
8+ career
sessions
Module 1 : Introduction to product management
-
Understanding role of product management
-
Defining product vision & strategy
-
Identifying key stakeholders & managing expectations
Module 2 : Who is a Product Manager ?
-
Developing leadership & communication skills
-
Building & managing cross-functional teams
-
Balancing short-term goals with long-term vision
Module 3 : Market Research
-
Conducting user interviews & usability testing
-
Aligning product roadmap with overall company strategy
-
Communicating product roadmap to stakeholders
Module 4 : Market & Competitor Analysis
-
Identifying market trends & customer needs
-
Analyzing competitive landscape & positioning
-
Understanding pricing & distribution strategies
Module 5 : Product Ideation
-
Defining problem & target user
-
Brainstorming & ideating solutions
-
Brainstorming & ideating solutions
Module 6 : Design Thinking
-
Empathizing with users & understanding their needsn
-
Definingproblem & ideating solutions
Module 7 : Driving Product Innovation
-
Developing a culture of innovation
-
Encouraging experimentation & risk-taking
-
Incorporating customer feedback into product development
Module 8 : Value Proposition Design
-
Defining unique value that product provides
-
Identifying customer pain points & addressing them
-
Communicating value proposition effectively to customers
Module 9 : Business Model Canvas
-
Identifying revenue streams & cost structure
-
Developing pricing strategy
-
Assessing business model viability
Module 10 : Product Roadmapping
-
Defining & prioritizing product features & releases
-
Aligning product roadmap with overall company strategy
-
Aligning product roadmap with overall company strategy
Module 11 : Rapid Prototyping Techniques
-
Creating low-fidelity prototypes quickly
-
Incorporating customer feedback into rapid iterations
Module 12 : Product Testing
-
Collecting & analyzing product usage data
-
Running A/B tests & experimentss
-
Addressing bugs & issues to ensure product quality
Module 13 : Evaluating Project Progress
-
Setting & tracking KPIs
-
Conducting regular product reviews & retrospectives
-
CCommunicating progress to stakeholders & updating roadmap
Module 14 : UI/UX
-
Creating intuitive & user-friendly interfaces
-
Incorporating user feedback & usability testing into design
-
Balancing aesthetic design with functional requirements
Module 15 : Pricing Strategies for Product Success
-
Determining optimal product pricing strategy
-
Understanding pricing psychology & customer behavior
-
Testing & iterating on pricing to optimize revenue
Module 16 : Brand Building & Promotion
-
Defining brand & value proposition
-
Creating marketing strategy based on brand values
-
Leveraging various channels to promote product
Module 17 : Testing & Validation fundamentals
-
Conducting unit, integration, & acceptance testing
-
Validating product with user testing & feedback
-
Addressing bugs & issues to ensure product quality
Module 18 : Optimizing Product Mix
-
Analyzing product portfolio & identifying gaps
-
Assessing performance of individual products & making adjustments
-
Developing a strategy to optimize overall product mix
Module 19 : Digital Marketing & Channels
-
Digital Marketing & Channels
-
Digital Marketing & Channels
-
Digital Marketing & Channels
Module 20 : Product Analytics
-
Collecting & analyzing data to inform product decisions
-
Developing a data-driven culture within organization
-
Utilizing data visualization tools & techniques
Module 21 : BYOP & Product Teardown
-
Reverse engineering product to understand its design & development process
-
Product Teardown of top 5 IOS/Android appt
-
Bring Your Own Product (BYOP) Challenge
Tools You Will Learn

Completion Certifications

Case Studies and Assignments

BYOP Mega Challenge

20+ Tools and Packages
Faculty & Mentors
10000+
Professionals Upskilled in Product Skills
60%

Average Salary Hike after Career Transition
6L+
Job Opportunities
Worldwide
Recent Career Transitions
Beyond the program advantage
Learning Resources & Technical Support

Dedicated resource center with 1000+ resources to ease your Product management journey. 24/7 Technical support to answer your queries.
Industry immersion with Top Product Leaders

Monthly Speaker Connect
Your learning isn’t limited to the weekly sessions led by faculty but at Accredian we rope in top product leaders across the world to help you gain not only practical insights but also prep you for cut throat competition.
International Summits
Every six months, we organize Product Week Summits inviting leaders from one diverse geography. Most recent one being India Product Week.
Placement Assistance

- Carefully crafted program such as Career Launchpad which will help the candidates to polish their Resume & LinkedIn profiles.
- Participate in mock interviews & get job-ready.
- Look into the job opening portal to find your perfect role.
Lifelong Community Support

Life-time access to the resources, content and community support to clear your doubts.
Admission Process
STEP 1
1-on-1 Call
Schedule a 1-on-1 Call with Program Advisor
STEP 2
Application & Profile Review
GGet shortlisted for the program after the reviewing process
STEP 3
Start Learning
Get your admission letter from XLRI | Delhi-NCR
Program Fee
Program Fee
INR 1,20,000+GST
*No cost EMI options available.
Student Reviews
Frequently Asked Questions
Program Pre-Requisites
1. Do I need to have prior product management experience to enroll in the program?
No, the program is experience agnostic, all the topics will be covered from scratch and every individual from any field of work is eligible for the program
2. What is the minimum system configuration required?
Any latest processor (i3/i5/i7) with 2.0GHz clock speed and RAM 4GB (required), 8GB(recommended).
Syllabus & Projects Covered
1. How many case studies can I expect to work on?
In Executive Program in Product Management you will have access to more than 20 case studies, and a Bring Your Own Product (BYOP) Mega Challenge to provide a better understanding of the real-world applications of product management concepts.
2. What's the difference between Case Studies & Mega Challenge?
Case studies are targeted towards concept validation and limited to only a single concept. However, challenge is targeted to overall learning and is more of a combination of multiple topics. It will provide hands-on experience of Product Management from end-to-end.
3. What all topics are covered in the Executive Program in Product Management ?
Download our latest program brochure &
curriculum.
Time Commitment
1. How much time I have to spend every week?
Daily 30 mins of prep time is required. You can choose to practice, read, or watch videos, and on weekends one must attend 2 hours of live classes on both Saturday & Sunday.
2. What is the duration of the program?
The duration of the program is 6 months, every term is approximately 4-5 weeks long.
Why XLRI
1. How's the Advanced Certification in Product Management program different?
Three things that make this program world class
- Progressive Learning Architecture: XLRI's proprietary Progressive Learning Architecture ensures that irrespective of the background you are from, you will attain mastery in a step-by-step way
- Concept-to-Context®️ Learning Framework: XLRI's Concept-to-Context®️ framework ensures that you are learning every Product Management concept in context of real-world industry problems
- Accredian Career Center: Accredian's mission is to groom Product leaders of tomorrow. Accredian Career Center helps you launch a Product Management career with 100% confidence.
2. Tell me more about Career Assistance?
Accredian offers career assistance through Product Management Career Launchpad. The student gets hands-on experience as a Product Leader with rigorous Resume and Product portfolio building sessions. You will also learn to create a strong LinkedIn presence and develop top-notch interview skills.
3. What's the refund policy?
Go through our Student Policy link.